SEO Glossary

Above the Fold
A term traditionally used to describe the top portion of a newspaper. In email or web marketing it means the area of content viewable prior to scrolling. Some people also define above the fold as an ad location at the very top of the screen, but due to banner blindness typical ad locations do not perform as well as ads that are well integrated into content. If ads look like content they typically perform much better.

Absolute Link
A link which shows the full URL of the page being linked at. Some links only show relative link paths instead of having the entire reference URL within the a href tag. Due to canonicalization and hijacking related issues it is typically preferred to use absolute links over relative links.
Example absolute link

<a href=”http://seobook.com/folder/filename.html”>Cool Stuff</a>

Example relative link

<a href=”../folder/filename.html” mce_href=”../folder/filename.html”>Cool Stuff</a>