Mark your calendars now for Search Marketing Expo – SMX Sydney, April 2- 3, 2009. Learn about SEO & SEM and get two days of sessions, keynotes, networking activities and you will receive a great tough laptop SMX Bag.
The conference will be held at Luna Park just under Sydney Harbour bridge. There are some fantastic speakers lined up to cover several interesting topics. Grab a train to Milson Point station and walk down.
* “SEO” sessions focus on using search engine optimisation (SEO) to generate traffic from the “free,” “organic,” “natural” or “editorial” listings.
* “PPC” sessions focus on generating traffic through paid search advertising, also called PPC (pay-per-click) or CPC (cost-per-click) advertising.
* “SEM” sessions are about issues applicable generally to search engine marketing (SEM), an umbrella term that covers both SEO and PPC.
See the full Agenda at http://www.searchmarketingexpo.com.au/agenda/complete-agenda/
| Day One – Topics | Time |
| Understanding SEO, what’s it all about? | 10:30 – 11:15 |
| Search Engine Friendly Web Design | 11:15 – 12:00 |
| Keyword Research | 1:15 – 1:45 |
| Link Building Fundamentals | 1:45 – 2:15 |
| Copy writing for Search | 2:15 – 2:45 |
| Creative Management – Writing killer ad copy | 3:45 – 4:15 |
| Ad Group Management | 4:15 – 4:45 |
| Landing Pages Basics | 4:45 – 5:15 |
| The Searchscape: Latest Stats About The Search Engines | 10:30 – 11:00 |
| Search & Arbitrage | 11:00 – 11:30 |
| Place holder Heading | 11:30 – 12:00 |
| Internal Linking Tactics | 1:15 – 1:45 |
| Unraveling URLs & Demystifying Domains | 1:45 – 2:15 |
| 301 Redirect, How Do I Love You? Let Me Count The Ways | 2:15 – 2:45 |
| Analysing Paid Search Traffic | 3:45 – 4:15 |
| What You Should Be Measuring — But Aren’t! | 4:15 – 4:45 |
| Conversion Rate Optimisation | 4:45 – 5:15 |
| Day 2 Topics | Time |
| What’s New With Social Media Marketing | 9:15 – 9:45 |
| What Is Ethical Social Media Marketing? | 9:45 – 10:15 |
| Twitter Tips & Etiquette | 10:15 – 10:45 |
| Mobile Search Landscape | 1:45 – 2:15 |
| Managing a Mobile Search Marketing Campaign | 12:00 – 12:30 |
| Search & The iPhone | 12:30 – 1:00 |
| Managing Automated PPC Management Systems | 2:15 – 2:45 |
| Place holder Heading | 2:45 – 3:15 |
| The Site Clinic - | 4:00 – 5:20 |
| The Site Clinic - | 4:00 – 5:25 |
| The Site Clinic - | 4:00 – 5:35 |
| The Site Clinic - | 4:00 – 5:45 |
| Blended Search Tactics 1 – Video Optimisation | 9:15 – 9:45 |
| Blended Search Tactics 2 – Image Optimisation | 9:45 – 10:15 |
| Blended Search Tactics 3 – Maps & Local Listing Optimisation | 10:15 – 10:45 |
| CSS, AJAX, Web 2.0 & SEO | 11:30 – 12:00 |
| Place holder Heading | 12:00 – 12:30 |
| International SEO | 12:30 – 1:00 |
| What is Search Engine Spam? | 2:15 – 2:45 |
