What is the long Tail??
Long-tail search marketing presents an interesting conundrum. The long tail of search is:
- Voluminous – Long-tail keywords (or less popular, less searched on keyword variations) actually represent more search volume, in aggregate, than more popular keywords.
- Challenging – The search terms in question represent a lot of traffic, but that traffic is driven by a lot of keywords. Being able to research, group, and manage all those keywords is a difficult (if not impossible) task for the search marketer.
New SEO paradigms, such as the “long tail” and personalized search, call for new key performance indicators (KPIs). In addressing “long tail” SEO specifically.
- Truly understanding and leveraging the power of “long tail” dynamics.
- Becoming a trusted contributor within Wikipedia, Digg, StumbleUpon, Netscape and Reddit.
- Building your network in MySpace, Flickr, LinkedIn, YouTube, Bebo, MyBlogRoll and the blogosphere in general, and then reaping the rewards of “network effects.”
- Building custom search engines and rallying your community to help improve it.
- Link baiting.
