Using Social Media in Business

Did you know that there are over 2.5m Australians using Twitter?

  • Twitter covers – Connections, Interactions & Build relationships
  • Average Twitter user is 39 years old
  • Anyone can be a global publisher of content spreading Ideas
  • Influencing Opinion
  • Twitter builds a community of large followings of like minded souls

Make sure your Business is Online

  • • Website – SEO and PPC
  • • Local Place – Google Maps
  • • Social Media Pages – Facebook
  • • News Blog – Twitter
  • •Business Networks – LinkedIn
  • • Videos – Yes !!! YouTube
  • Google – Local and Mobile

Twitter

•Twitter marketing is not driven by marketers but by engagers.
•Aim is to engage online for the purpose of building new customer relationships, thereby generating increased traffic, opportunities and eventually, sales.
•Key advantage is in generating increased exposure & opportunities, while shaping online brand reputation.

How to Market your Business on Twitter

•Promote via business cards, email signatures and internal companies
•Product packaging and promotional materials
•Support new products with new Facebook tabs
•Help people use your products by offering support of new and existing products
•Every event you run produces content – it’s up to you to capture it

How to start

•Conduct a digital and social media audit – ie. determine topics or products & the demographic of your market,
•Begin listening to your customers through social media monitoring
•Define success and build a strategy
•Develop a digital and social media infrastructure
•Develop content and community strategy
•Engage & look at what your competitors are doing

Tracking & Analytics

•There are many ways to monitor your Website, Google PPC Ads, Facebook & Twitter
•Tweetfall or TweetBeep– See what is being said about any Keyword or Company
•Track your Social Media with Urchin, Google Analytics

Facebook Fan pages - Marketing Tips

•You must have 25+ fans = Vanity URL
•Use tools to promote on your own website
•Invite friends to become fans
•Have friends ‘like’ comments – 5+ means more chance of post appearing on Fans news feeds.
•Link Facebook Fan Page posts to Twitter (keep updates to under 140 characters)
•Add ‘like’ buttons to all content on your website